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Analyzer tool

The Analyzer tool in Universal Analytics , allows you to create custom insights that automatically refresh each day. Creating custom insights in the Analyzer tool saves you the trouble of manually downloading data, uploading it into a spreadsheet and applying pivot tables on a weekly basis, in order to keep it up to date. 

The Analyzer tool allows you to:

  • Create custom insights from scratch, by dragging and dropping data onto the canvas.

  • Modify one of the applicable built-in templates on the Universal Analytics dashboard , by clicking the link underneath it. 

    Screenshot 2025-05-14 at 13.21.10.png

The Analyzer tool documentation consists of the following: