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What is the difference between a metric and an attribute in the Analyzer tool?


  • Metric: A metric is quantitative and measurable. For example, Total Engagement shows the total number of likes, comments, follows, shares, and questions asked in a community by a user.
  • Attribute: An attribute is qualitative and includes text. Attributes are used to segment or categorise data. For example: An attribute called “department” might display all department names in a company.


You can also turn an attribute into a metric by counting the number of values within the metric. For example, if you have an attribute called “department” you might count the number of departments. 
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